FROM THE BEGINNING
After a decade working for internationally renowned brands including Vogue, Harper’s Bazaar, Graff Diamonds and Ralph & Russo, Founder and Creative Director, Isabella Broden, was struck by a simple question that stuck - “how can my personal values be aligned to those of the fashion industry?”
With a deep rooted passion for fashion, design and the environment, Isabella set out on a personal voyage against the misuse of resources in the fashion industry and combined her strengths to conceive her very own fashion brand, Oramai.
A NEW EXPERIENCE INSPIRED BY NATURE
Italian for ‘by now’, Oramai is a sustainable luxury label that brings a timeless and clean aesthetic to the modern woman’s wardrobe. With the welfare of the environment and sustainability at the heart of our brand ethos, we believe that ‘by now’ consumers should not only expect their clothing to be created with the highest quality of craftsmanship, but in the most environmentally ethical way.
In the search for sustainable materials, Isabella discovered that organic linen is not only pesticide free and completely biodegradable, but that the production process protects both farmers and the end consumer. As such, linen has become the core fabric to all of Isabella’s designs. Oramai are also proudly associated with organic farmers and spinners in Belgium, all of whom contribute significantly to preserving both the heritage of their craft and the beauty of their natural world.
Inspired by nature and nostalgia, Isabella’s mission is to reinvent and innovate linen, establishing it as the everyday essential to the modern woman’s wardrobe. Oramai is more than a sustainable luxury brand, it’s a commitment to clothing that stands the test of time, without compromising on ethics and values. Oramai is about sustainable luxury fashion, with a conscience.
Oramai London invites us to evasion through Nomad suits and impeccably-tailored jackets cut from 100% GOTS certified
The minimalism and the elegance of this collection,
make these unique pieces, seasonless and timeless products.
About the production
By producing all items in small quantities and at our London studio, we ensure that our carbon footprint is kept to a minimum and that no leftover items go to waste. We believe in creating to demand, and not beyond.
During the production process, we are also careful to ensure that there is no presence of plastic within the garment or during the creation of the garment. All materials used are natural and from sources like sustainably sourced wood, bamboo or nut shells, also known as Corozo – the latter of which we use for our buttons!
As part of this commitment, we at Oramai are proud to be associated with Fashion Revolution’s #WhoMadeMyClothes campaign, which takes into consideration where raw materials are sourced from and who is involved in the production process.